Enrollment Fee and Award Cost
Loyalty Award Services Ltd, has configured the zip code mailing addresses of all 30 million Mileage Plus Members into 193 distinct and separate markets. Each market was created by aggregating a contiguous block of zip codes within a state where 150,000-180,000 Mileage Plus members reside.
When a Mileage Plus member in response to direct marketing by Loyalty Award Services and/or United Airlines calls our dedicated toll free number or visits our website, they will be prompted to provide the zip code of the property to be financed. Our leads are captured by zip code and provided to our active “Premier” business associates with marketing rights in the specific zip code where the subject property is located. --link to maps--
+ Premier Membership
A maximum of three lender associates per defined market and approximately 16 Realtors per market will be accepted into our exclusive program. Premier Members receive inbound leads generated from direct consumer marketing campaigns conducted by Loyalty Award Services and United Airlines Mileage Plus. Initial membership enrollment fee to become a Realtor business associate ranges from $1,500 to $15,000 per market. Initial membership enrollment fee to become a lender business associate ranges from $7,500 – $30,000. The membership fee varies by market and is based on the number of mileage plus members and the average sales price/loan amount.
The mileage award to your customer is a variable expense due when the transaction funds and you request the miles. Cost of each award is 3.75 cents per mile which includes the award mile expense, federal excise tax, future marketing campaigns, operational and technical support, telephony expense and the general and administrative costs of Loyalty Award Services.
+ Select Membership
The “Select” membership is available to Business associates who desire to manage their own marketing efforts but would like to offer EasyMiles to some or all of their customers. EasyMiles can be positioned as an exclusive product and becomes a strong consumer value proposition to influence consumer buying preferences. Membership enrollment fee for Select Membership is $500 annually.
The purchase of miles is a variable expense. The cost of the award is 3 cents per mile. The expense is less than “Premier” membership because our Select members pay their own marketing expense.

